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Brixton based Levi Roots secured an investment of £50,000 for his secret recipe, Reggae Reggae Sauce. Less than four weeks after his appearance on the programme, his sauce launched in Sainsbury's stores nationwide.
And only a few months ago, Peter Moule received an £150,000 from James Caan and Duncan Bannatyne for his 'choc-box', a simple plastic housing that protects cable connections. Within weeks, the Dragons helped ramp up production from one million to three million units per year, enabling him to secure him a five-year deal with a multinational distributor.
To stand a real chance of securing Dragons' interest, the ideas, businesses and products should have:
A unique selling point and....
Continued............
Levi Roots dragon's den wonder and peter jones,meet for episode 6
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Levi roots Dragon's Den
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